Sales Executive Duties & Responsibilities

The role and function of a Sales Executive includes the following duties and responsibilities:

  • Conduct market research to identify selling possibilities and evaluate customer needs
  • Actively seek out new sales opportunities through cold calling, networking and social media
  • Participate on behalf of the company in exhibitions or conferences
  • Negotiate/close deals and handle complaints or objections
  • Collaborate with team members to achieve better results
  • Set up meetings with potential clients and listen to their wishes and concerns
  • Prepare and deliver appropriate presentations on products and services
  • Create frequent reviews and reports with sales and financial data
  • Ensure the availability of stock for sales and demonstrations
  • Gather feedback from customers or prospects and share with internal teams

Note that this is not an exhaustive list of Sales Executive duties and responsibilities. Job functions for specific Sales Executive roles may vary, depending on the industry and type of employer.