Sales Director Job Description

What is the job description of a Sales Director? What are the duties and responsibilities of a Sales Director? What does a Sales Director do?

Job description of a Sales Director

A Sales Director, also known as a Director of Sales, directs all sales activities within a company and ensures the sales growth of the company.

This Sales Director job description example includes the list of most important Sales Director duties and responsibilities as shown below. It can be modified to fit the specific Sales Director profile you're trying to fill as a recruiter or job seeker.

Sales Director Duties and Responsibilities

Sales Director job description should contain a variety of functions and roles including:

  • Researching new markets and using the data to forecast sales, set performance goals, review strategies to increase revenue, and set operating budgets.
  • Devising and implementing new business initiatives and sales strategies and monitoring their effectiveness.
  • Ensuring effective training programs for Sales Representatives, assigning trained Sales Representatives to various territories, and setting their sales goals, revenue targets, and key performance indicators.
  • Presenting quarterly and annual sales results to the board.
  • Presenting the company's products and services at conferences and events.
  • Monitoring the sales activities of competitors and utilizing appropriate ideas.
  • Securing large accounts with the national accounts team and negotiating contract agreements with customers.
  • Overseeing the company's sales growth by evaluating sales reports and capitalizing on particular products or services.
  • Increasing the efficiency of business procedures by meeting with operational and sourcing departments.
  • Meeting with Sales Managers to assess the sales team's performance and overseeing the performance management of under-performing staff members.

Sales Director Requirements / Skills / Qualifications

Sales Director job description should include these common skills and qualifications:

  • A Bachelor's degree in Marketing, Business Administration, or related field.
  • x years' experience in sales and management.
  • Good communication, presentation, interpersonal, and customer service skills.
  • The ability to create and maintain good relationships with customers.
  • Strong negotiating and sales skills.
  • The ability to meet or exceed targets and goals.
  • The willingness to undergo training to become familiar with the company's products and services.
  • Strong leadership, managerial, and organizational skills.

As a hiring manager, recruiting an ideal Sales Director starts with crafting a good job description. Use this Sales Director job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Sales Director may also reference it in preparation for the interview.