National Account Manager Job Description

What is the job description of a National Account Manager? What are the duties and responsibilities of a National Account Manager? What does a National Account Manager do?

Job description of a National Account Manager

National Account Manager is a sales professional responsible for building and maintaining strong long-term relationships with clients in a particular country.

This National Account Manager job description example includes the list of most important National Account Manager duties and responsibilities as shown below. It can be modified to fit the specific National Account Manager profile you're trying to fill as a recruiter or job seeker.

National Account Manager Duties and Responsibilities

National Account Manager job description should contain a variety of functions and roles including:

  • Plan and oversee sales targets for regional account managers
  • Build and maintain long-term relationships with key customers 
  • Investigate customers needs and wants
  • Develop annual account business trade plans 
  • Establish excellent relationship with key accounts and customers to keep up with customer needs and assist in substantially growing the business
  • Serve as a contact person for customers and internal teams 
  • Research and source potential customers
  • Ensure adherence to all relevant brand guidelines
  • Track, measure and evaluate sales metrics and trends
  • Track, measure and evaluate customer satisfaction metrics and trends
  • Suggest innovative ways of increasing customer satisfaction
  • Generate tools and ideas for improving national account customers' experience selling our product and services
  • Collaborate with Sales and Marketing teams
  • Keep abreast of industry and market trend and best practices

National Account Manager Requirements / Skills / Qualifications

National Account Manager job description should include these common skills and qualifications:

  • BSc in Sales, Business Administration or similar relevant field
  • Previous working experience as a National Account Manager for (x) year(s)
  • Excellent knowledge of sales analysis and metrics
  • Hands on experience with CRM software 
  • Outstanding communication, interpersonal and leadership skills
  • Excellent organizational and time management skills

As a hiring manager, recruiting an ideal National Account Manager starts with crafting a good job description. Use this National Account Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a National Account Manager may also reference it in preparation for the interview.