Visual Merchandiser Job Description

What is the job description of a Visual Merchandiser? What are the duties and responsibilities of a Visual Merchandiser? What does a Visual Merchandiser do?

Job description of a Visual Merchandiser

Visual Merchandisers, also known as Display Designers, are usually responsible for promoting the image, product and service offering of businesses and other organizations. Often times, Visual Merchandisers create windows and in-store displays of goods for retail shops and department stores.

This Visual Merchandiser job description example includes the list of most important Visual Merchandiser duties and responsibilities as shown below. It can be modified to fit the specific Visual Merchandiser profile you're trying to fill as a recruiter or job seeker.

Visual Merchandiser Duties and Responsibilities

Visual Merchandiser job description should contain a variety of functions and roles including:

  • Plan, create and execute overall business visual merchandising strategy
  • Design appealing merchandise displays in order to attract visitors to the store  
  • Design various window displays and signs as well as special promotions displays and signs
  • Test different visuals and compare results
  • Adjust displays in order to promote new products and special offerings
  • Work and collaborate with suppliers 
  • Keep abreast with industry and market trends
  • Identify and track key KPIs
  • Produce and present KPI reports
  • Manage budget and track costs and expenses 
  • Collaborate with other store staff

Visual Merchandiser Requirements / Skills / Qualifications

Visual Merchandiser job description should include these common skills and qualifications:

  • BA in visual/fashion merchandising, exhibition design, visual communications or similar relevant field
  • x years of experience as a visual merchandiser or similar role
  • Proof of a strong visual portfolio
  • Critical thinker and problem-solving skills 
  • Good time-management skills 
  • Great interpersonal and communication skills
  • x years of experience in creating window displays, signs and interior displays
  • Hands on experience with visual software (such as Photoshop, Illustrator, etc.)
  • Knowledge and understanding of innovative visual merchandising trends and best practices

As a hiring manager, recruiting an ideal Visual Merchandiser starts with crafting a good job description. Use this Visual Merchandiser job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Visual Merchandiser may also reference it in preparation for the interview.