Sales Development Representative Job Description

What is the job description of a Sales Development Representative? What are the duties and responsibilities of a Sales Development Representative? What does a Sales Development Representative do?

Job description of a Sales Development Representative

Sales Development Representative job description involves generating leads, soliciting new potential customers, and connecting these customers with the right sales person. The ultimate aim of a Sales Development Representative is to expand a company's customer base.

This Sales Development Representative job description example includes the list of most important Sales Development Representative duties and responsibilities as shown below. It can be modified to fit the specific Sales Development Representative profile you're trying to fill as a recruiter or job seeker.

Sales Development Representative Duties and Responsibilities

Sales Development Representative job description should contain a variety of functions and roles including:

  • Developing sales strategies to draw in potential buyers or to solicit new potential customers.
  • Initiating contact with potential customers through cold-calling or responding to inquiries generated from advertisements.
  • Creating relationships with customers to identify their potential needs and qualify their interests and viability to drive sales.
  • Presenting product information to customers once you have identified their needs.
  • Moving solid leads through the marketing funnel, connecting them to a salesperson, and arranging in-person meetings, emails, or phone calls.
  • Following-up with potential customers who expressed interest but did not purchase any goods or services.
  • Performing regular follow-up calls or emails and facilitating communication with existing customers to ensure their satisfaction and identify new potential needs.
  • Collaborating with sales executives to ensure the company's goals and targets are met.

Sales Development Representative Requirements / Skills / Qualifications

Sales Development Representative job description should include these common skills and qualifications:

  • A Bachelor's degree in Sales, Marketing, Business, or related field.
  • Good time management and analytical skills.
  • Good telephone etiquette and computer literacy skills.
  • Successful completion of coursework in sales techniques, marketing, and communication may be advantageous.
  • Strong communication, interpersonal, teamworking, and customer service skills.

As a hiring manager, recruiting an ideal Sales Development Representative starts with crafting a good job description. Use this Sales Development Representative job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Sales Development Representative may also reference it in preparation for the interview.