Territory Sales Manager Duties & Responsibilities

The role and function of a Territory Sales Manager includes the following duties and responsibilities:

  • Traveling throughout an assigned territory to train and guide company Sales Representatives.
  • Maintaining solid working relationships with customers by ensuring that their needs are met and resolving complaints in a timely manner.
  • Attending trade shows to promote company products and services.
  • Ensuring that brand awareness within an assigned territory meets company expectations.
  • Motivating Sales Representatives to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas.
  • Monitoring competitors’ sales activity within an assigned territory.
  • Continually meeting or exceeding sales targets by persuading customers within an assigned territory to purchase company products and services.
  • Analyzing sales and marketing data to determine the most effective sales and marketing techniques.
  • Developing innovative sales strategies to increase sales within an assigned territory.
  • Conducting surveys to better understand customer needs.

Note that this is not an exhaustive list of Territory Sales Manager duties and responsibilities. Job functions for specific Territory Sales Manager roles may vary, depending on the industry and type of employer.