Sales Manager Job Description

What is the job description of a Sales Manager? What are the duties and responsibilities of a Sales Manager? What does a Sales Manager do?

Job description of a Sales Manager

Sales Managers are responsible for planning, implementing, managing and overseeing company's overall sales strategy. They may be involved in selling products, goods and services to customers and clients. The Sales Managers job description involves setting up a strategy for finding new prospects and sales leads and converting them into paid users.

This Sales Manager job description example includes the list of most important Sales Manager duties and responsibilities as shown below. It can be modified to fit the specific Sales Manager profile you're trying to fill as a recruiter or job seeker.

Sales Manager Duties and Responsibilities

Sales Manager job description should contain a variety of functions and roles including:

  • Managing organizational sales by developing a business plan that covers sales, revenue and expense controls.
  • Meeting planned sales goals.
  • Setting individual sales targets with the sales team.
  • Tracking sales goals and reporting results as necessary.
  • Overseeing the activities and performance of the sales team.
  • Coordinating with marketing on lead generation.
  • The ongoing training of your salespeople.
  • Developing your sales team through motivation, counseling and product knowledge education.
  • Promoting the organization and products.
  • Understand our ideal customers and how they relate to our products.

Sales Manager Requirements / Skills / Qualifications

Sales Manager job description should include these common skills and qualifications:

  • Bachelor’s degree in business or related field.
  • Ability to lead a sale team.
  • Experience in planning and implementing sales strategies.
  • Excellent written and verbal communication skills.
  • Dedication to providing great customer service.
  • Experience in customer relationship management.
  • Experience managing and directing a sales team.

As a hiring manager, recruiting an ideal Sales Manager starts with crafting a good job description. Use this Sales Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Sales Manager may also reference it in preparation for the interview.

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