Sales Manager Duties & Responsibilities

The role and function of a Sales Manager includes the following duties and responsibilities:

  • Managing organizational sales by developing a business plan that covers sales, revenue and expense controls.
  • Meeting planned sales goals.
  • Setting individual sales targets with the sales team.
  • Tracking sales goals and reporting results as necessary.
  • Overseeing the activities and performance of the sales team.
  • Coordinating with marketing on lead generation.
  • The ongoing training of your salespeople.
  • Developing your sales team through motivation, counseling and product knowledge education.
  • Promoting the organization and products.
  • Understand our ideal customers and how they relate to our products.

Note that this is not an exhaustive list of Sales Manager duties and responsibilities. Job functions for specific Sales Manager roles may vary, depending on the industry and type of employer.