E-Commerce Manager Duties & Responsibilities

The role and function of an E-Commerce Manager includes the following duties and responsibilities:

  • Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.
  • Creating promotional offers and checking to see that these are uploaded precisely.
  • Reviewing copy and legal disclaimers to verify their accuracy.
  • Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.
  • Examining sales-related metrics to inform restocks.
  • Creating frameworks that transform our social media sites into highly profitable platforms.
  • Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.
  • Reviewing the security of checkout pages and payment procedures.
  • Reporting on the utility of existing and novel strategies.

Note that this is not an exhaustive list of E-Commerce Manager duties and responsibilities. Job functions for specific E-Commerce Manager roles may vary, depending on the industry and type of employer.