Marketing Coordinator Job Description

What is the job description of a Marketing Coordinator? What are the duties and responsibilities of a Marketing Coordinator? What does a Marketing Coordinator do?

Job description of a Marketing Coordinator

Marketing Coordinators are professionals who coordinate all the marketing activities and initiatives of an organization. They conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends.

This Marketing Coordinator job description example includes the list of most important Marketing Coordinator duties and responsibilities as shown below. It can be modified to fit the specific Marketing Coordinator profile you're trying to fill as a recruiter or job seeker.

Marketing Coordinator Duties and Responsibilities

Marketing Coordinator job description should contain a variety of functions and roles including:

  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns
  • Set up tracking systems for online marketing activities
  • Collaborate with the design department to produce promotional materials
  • Craft clear product marketing copy
  • Organize promotional activities for new products/services
  • Track progress with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors
  • Prepare reports by collecting and analyzing sales data
  • Prepare (monthly, quarterly and annual) forecasts

Marketing Coordinator Requirements / Skills / Qualifications

Marketing Coordinator job description should include these common skills and qualifications:

  • B.Sc degree in Marketing or relevant field
  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns

As a hiring manager, recruiting an ideal Marketing Coordinator starts with crafting a good job description. Use this Marketing Coordinator job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Coordinator may also reference it in preparation for the interview.