Influencer Marketing Specialist Job Description

What is the job description of an Influencer Marketing Specialist? What are the duties and responsibilities of an Influencer Marketing Specialist? What does an Influencer Marketing Specialist do?

Job description of an Influencer Marketing Specialist

Influencer Marketing Specialist is a marketing professional whose focus is placed on influential people who can impact potential buyers. Influencer Marketing Specialist execute influencer marketing projects across a diverse range of channels.

This Influencer Marketing Specialist job description example includes the list of most important Influencer Marketing Specialist duties and responsibilities as shown below. It can be modified to fit the specific Influencer Marketing Specialist profile you're trying to fill as a recruiter or job seeker.

Influencer Marketing Specialist Duties and Responsibilities

Influencer Marketing Specialist job description should contain a variety of functions and roles including:

  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders 
  • Attend relevant events for networking and business purposes
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies and influencers
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
  • Develop content ideasa nd write and curate content
  • Research relevant industry experts, competitors, target audience and users

Influencer Marketing Specialist Requirements / Skills / Qualifications

Influencer Marketing Specialist job description should include these common skills and qualifications:

  • Bachelor's degree in Marketing
  • Proven track record in outreach campaign strategies
  • Outstanding project management skills 
  • Excellent interpersonal and relationship buildingskills
  • Networking aptitude
  • In depth knowledge of social media marketing industry
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills

As a hiring manager, recruiting an ideal Influencer Marketing Specialist starts with crafting a good job description. Use this Influencer Marketing Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of an Influencer Marketing Specialist may also reference it in preparation for the interview.