Digital Marketing Strategist Job Description

What is the job description of a Digital Marketing Strategist? What are the duties and responsibilities of a Digital Marketing Strategist? What does a Digital Marketing Strategist do?

Job description of a Digital Marketing Strategist

Digital marketing strategists use web technologies to achieve business growth goals. Digital marketing strategists identify needs and new opportunities and aspire to increase brand awareness.

This Digital Marketing Strategist job description example includes the list of most important Digital Marketing Strategist duties and responsibilities as shown below. It can be modified to fit the specific Digital Marketing Strategist profile you're trying to fill as a recruiter or job seeker.

Digital Marketing Strategist Duties and Responsibilities

Digital Marketing Strategist job description should contain a variety of functions and roles including:

  • Build, plan and implement the overall digital marketing strategy
  • Manage and train the rest of the team 
  • Stay up to date with latest technology and best practices
  • Manage all digital marketing channels
  • Measure ROI and KPIs
  • Prepare and manage digital marketing budget
  • Oversee all the company's social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Build and inbound marketing plan
  • Motivate digital marketing team to achieve goals 
  • Monitor competition and provide suggestions for improvement

Digital Marketing Strategist Requirements / Skills / Qualifications

Digital Marketing Strategist job description should include these common skills and qualifications:

  • BSc degree in Marketing, Digital technologies or relevant field
  • x years of experience as a Digital Marketing Strategist or similar role
  • x years of hands on experience with SEO/SEM, Google Analytics and CRM software
  • x years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Critical thinker and problem-solving skills 

As a hiring manager, recruiting an ideal Digital Marketing Strategist starts with crafting a good job description. Use this Digital Marketing Strategist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Marketing Strategist may also reference it in preparation for the interview.