Community Manager Job Description

What is the job description of a Community Manager? What are the duties and responsibilities of a Community Manager? What does a Community Manager do?

Job description of a Community Manager

A Community Manager is responsible for creating and managing the online voice of an organization to build brand awareness within the online community. Community Managers serve as the face of a company.

They are generally responsible for managing  and handling communications in both directions. Community Managers re involved in various activities such as communications, PR, social media, events, and content creation.

This Community Manager job description example includes the list of most important Community Manager duties and responsibilities as shown below. It can be modified to fit the specific Community Manager profile you're trying to fill as a recruiter or job seeker.

Community Manager Duties and Responsibilities

Community Manager job description should contain a variety of functions and roles including:

  • Set, plan and implement social media and communication campaigns and strategies
  • Provide engaging text, image and video content for all social media and professional accounts
  • Respond to customers in a timely manner
  • Monitor, track and report on feedback and online reviews
  • Organize and manage events to boost brand awareness
  • Coordinate with Marketing, PR and Communications teams 
  • Liaise with Development and Sales departments
  • Respond to customers in a timely manner
  • Build relationships with customers, industry professionals and journalists
  • Stay up-to-date with digital technology trends

Community Manager Requirements / Skills / Qualifications

Community Manager job description should include these common skills and qualifications:

  • BSc degree in Marketing or relevant field
  • Proven work experience as a community manager or similar role
  • Experience planning and leading community initiatives
  • Ability to identify and track relevant community KPIs
  • Ability to interpret website traffic
  • Knowledge of online marketing 
  • Attention to detail, critical-thinker and problem-solver
  • Excellent verbal communication skills
  • Excellent writing skills
  • Excellent interpersonal and presentations skills
  • Hands on experience with social media management

As a hiring manager, recruiting an ideal Community Manager starts with crafting a good job description. Use this Community Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Community Manager may also reference it in preparation for the interview.