Conversion Optimization Specialist Job Description

What is the job description of a Conversion Optimization Specialist? What are the duties and responsibilities of a Conversion Optimization Specialist? What does a Conversion Optimization Specialist do?

Job description of a Conversion Optimization Specialist

Conversion optimization specialists are responsible for optimizing company's lead generation and conversion strategy. With emerging digital and SaaS marketing trends, this is one of the crucial roles within marketing teams.

This Conversion Optimization Specialist job description example includes the list of most important Conversion Optimization Specialist duties and responsibilities as shown below. It can be modified to fit the specific Conversion Optimization Specialist profile you're trying to fill as a recruiter or job seeker.

Conversion Optimization Specialist Duties and Responsibilities

Conversion Optimization Specialist job description should contain a variety of functions and roles including:

  • Manage key conversion points in the marketing funnel
  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
  • A/B test and continually measure the performance of CTAs
  • Increase conversion rates and drive marketing-qualified leads for our sales team
  • Optimize the lead-to-customer conversion rate
  • Increase funnel marketing efficiencies
  • Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path
  • Optimize our marketing’s conversion paths

Conversion Optimization Specialist Requirements / Skills / Qualifications

Conversion Optimization Specialist job description should include these common skills and qualifications:

  • BA/BSc or equivalent working experience
  • Past experience with web analytics, A/B testing, and inbound marketing tactics
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
  • Good time-management skills

As a hiring manager, recruiting an ideal Conversion Optimization Specialist starts with crafting a good job description. Use this Conversion Optimization Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Conversion Optimization Specialist may also reference it in preparation for the interview.

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