Campaign Manager Job Description

What is the job description of a Campaign Manager? What are the duties and responsibilities of a Campaign Manager? What does a Campaign Manager do?

Job description of a Campaign Manager

Campaign managers are responsible for devising and running marketing campaigns or events. They report to the head of marketing within a company and oversee a variety of projects.

This Campaign Manager job description example includes the list of most important Campaign Manager duties and responsibilities as shown below. It can be modified to fit the specific Campaign Manager profile you're trying to fill as a recruiter or job seeker.

Campaign Manager Duties and Responsibilities

Campaign Manager job description should contain a variety of functions and roles including:

  • Devise marketing campaigns with the intent of creating leads and acquiring customers.
  • Recruit, brief and manage contract or freelance staff to work on campaigns.
  • Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to.
  • Ensure content created is accurate and error-free.
  • Continuously assess and report on the results of campaigns and implement improvements where necessary.

Campaign Manager Requirements / Skills / Qualifications

Campaign Manager job description should include these common skills and qualifications:

  • A bachelor’s degree in marketing or communication is a must.
  • A post-graduate qualification in marketing may be desired.
  • Have proven experience of managing B2B and B2C campaigns.
  • Understand current marketing trends.
  • The ability to successfully manage multiple campaigns running at the same time.
  • Several years’ related job experience may be strongly preferred.
  • Be a critical thinker with strong problem-solving skills.
  • Exceptional project management and communications skills are essential.

As a hiring manager, recruiting an ideal Campaign Manager starts with crafting a good job description. Use this Campaign Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Campaign Manager may also reference it in preparation for the interview.

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