Copywriter Job Description

What is the job description of a Copywriter? What are the duties and responsibilities of a Copywriter? What does a Copywriter do?

Job description of a Copywriter

Copywriters develop textual content for everything from advertisements to well-researched articles. They learn about the needs of their employer or clients, assist in the brainstorming process, generate original content, and may assist in other aspects of the creative process. They work with client briefs to conceive, develop and produce clear, concise and effective copy for ads, publications and websites. Their words will inform and engage target audiences.

This Copywriter job description example includes the list of most important Copywriter duties and responsibilities as shown below. It can be modified to fit the specific Copywriter profile you're trying to fill as a recruiter or job seeker.

Copywriter Duties and Responsibilities

Copywriter job description should contain a variety of functions and roles including:

  • Utilize a variety of writing styles appropriate for our company
  • Adhere to our policies and procedures
  • Follow our brand guide
  • Give insights on the content performance
  • Collaborate with multidisciplinary team of creative directors, freelance writers, editors, and publishers
  • Collaborate with graphic designers and create visually attractive pieces of content
  • Execute content projects as assigned
  • Publish content on web pages and social media channels
  • Monitor content success and progress
  • Monitor traffic and conversion
  • Review and suggest improvements for the content written by other writers

Copywriter Requirements / Skills / Qualifications

Copywriter job description should include these common skills and qualifications:

  • Bachelor’s degree in English, Communications, or related field.
  • Demonstrated writing and typing skills.
  • Experience writing copy or with a specific industry, such as Healthcare, Marketing, Technology, etc, may be beneficial or required.
  • Strong communication, research, and typing skills.
  • Creativity, Resourcefulness, Flexibility, and Motivation.
  • Ability to understand the needs associated with a project and the target audience.
  • Receptiveness to feedback.
  • Willingness to meet deadlines.

As a hiring manager, recruiting an ideal Copywriter starts with crafting a good job description. Use this Copywriter job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Copywriter may also reference it in preparation for the interview.