Public Relations Specialist Job Description

What is the job description of a Public Relations Specialist? What are the duties and responsibilities of a Public Relations Specialist? What does a Public Relations Specialist do?

Job description of a Public Relations Specialist

Public Relations Specialist is a media and public relation professional responsible for creating, planning, and executing public relations strategies in order to maintain and enhance the perception of client among various internal and external audiences.

This Public Relations Specialist job description example includes the list of most important Public Relations Specialist duties and responsibilities as shown below. It can be modified to fit the specific Public Relations Specialist profile you're trying to fill as a recruiter or job seeker.

Public Relations Specialist Duties and Responsibilities

Public Relations Specialist job description should contain a variety of functions and roles including:

  • Create PR plans and strategies
  • Improve the quality of company’s voice via different online and offline channels
  • Serve as a first contact person for all media queries
  • Write press releases, media announcements, speeches and other PR copy
  • Prepare presentations for media briefings and other meetings
  • Build and maintain targeted media lists, and nurture relationships with key reporters
  • Monitor and analyze effectiveness of PR campaigns and communicate insights to management
  • Collaborate with external stakeholders including public affairs offices, consumer organizations, and professional societies
  • Organize and oversee company events such as fairs, open day, seminars, conferences etc.
  • Provide effective crisis management solutions in the times of need
  • Suggest effective ways of peaceful resolving any internal or external disputes
  • Conduct research and analyze public opinion

Public Relations Specialist Requirements / Skills / Qualifications

Public Relations Specialist job description should include these common skills and qualifications:

  • BSc/BA in PR, communications, journalism or similar relevant field
  • Previous working experience asPublic Relations Specialist fro (x) year(s)
  • Hands-on experience with a variety of different PR campaigns 
  • Outstanding organizational and time management skills
  • Passion for public speaking
  • Attention to details.
  • Applicable knowledge in copywriting and editing
  • Experience with diverse social media platforms (LinkedIn, Twitter, Instagram, Facebook etc.)
  • Excellent communication, presentation and leadership skills

As a hiring manager, recruiting an ideal Public Relations Specialist starts with crafting a good job description. Use this Public Relations Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Public Relations Specialist may also reference it in preparation for the interview.