Social Media Strategist Job Description

What is the job description of a Social Media Strategist? What are the duties and responsibilities of a Social Media Strategist? What does a Social Media Strategist do?

Job description of a Social Media Strategist

Social Media Strategists are Social Media experts responsible for planning, developing and implementing company's overall social media strategy in order to support and improve online presence and the overall digital marketing efforts.

This Social Media Strategist job description example includes the list of most important Social Media Strategist duties and responsibilities as shown below. It can be modified to fit the specific Social Media Strategist profile you're trying to fill as a recruiter or job seeker.

Social Media Strategist Duties and Responsibilities

Social Media Strategist job description should contain a variety of functions and roles including:

  • Develop, implement and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Collaborate with Marketing, Sales and Product Development teams
  • Track and analyze SEO in order to provide effective solutions for content optimization
  • Network with industry professionals and influencers via social media
  • Hire and train other in the team
  • Provide constructive feedback
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work in multidisciplinary team with copywriters and designers

Social Media Strategist Requirements / Skills / Qualifications

Social Media Strategist job description should include these common skills and qualifications:

  • Degree in Marketing or similar relevant field
  • x years of experience as a Social Media Strategist or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Practical knowledge  of SEO and web traffic metrics
  • Critical thinker and problem-solving skills
  • Team player
  • Good organizational and time-management skills
  • Great interpersonal and communication skills
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design
  • Outstanding multitasking skills

As a hiring manager, recruiting an ideal Social Media Strategist starts with crafting a good job description. Use this Social Media Strategist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Social Media Strategist may also reference it in preparation for the interview.