Public Relations Executive Job Description

What is the job description of a Public Relations Executive? What are the duties and responsibilities of a Public Relations Executive? What does a Public Relations Executive do?

Job description of a Public Relations Executive

Public Relations (PR) Executive is a media and public relation professional responsible for developing, implementing, monitoring and evaluating communications strategy in order to support the communication objectives and maximize positive exposure in local, national and international markets.

This Public Relations Executive job description example includes the list of most important Public Relations Executive duties and responsibilities as shown below. It can be modified to fit the specific Public Relations Executive profile you're trying to fill as a recruiter or job seeker.

Public Relations Executive Duties and Responsibilities

Public Relations Executive job description should contain a variety of functions and roles including:

  • Plan, implement and manage public relations strategies 
  • Organize and manage various Public Relations activities 
  • Measure performance of each activity and event
  • Work with marketing team to ensure match with the corporate brand
  • Arrange and coordinate interviews
  • Research and gather opportunities for sponsorships
  • Build and maintain relationships with journalists, influencres and politicians
  • Determine KPIs for PR
  • Measure and produce reports on PR KPIs and each PR campaign
  • use different channels to optimize campaign's reach and success 
  • Stay up to date with PR and industry trends and best practices

Public Relations Executive Requirements / Skills / Qualifications

Public Relations Executive job description should include these common skills and qualifications:

  • MA in PR, communications, journalism or similar relevant field
  • Previous working experience asPublic Relations Specialist fro (x) year(s)
  • x years of experience with Social Media management  
  • Excellent communication, presentation and leadership skills
  • Outstanding organizational and time management skills
  • Aptitude in presentation and public speaking
  • Attention to details
  • Critical thinker and analytical problem solver

As a hiring manager, recruiting an ideal Public Relations Executive starts with crafting a good job description. Use this Public Relations Executive job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Public Relations Executive may also reference it in preparation for the interview.

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