Digital Marketing Manager Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Digital Marketing Manager:

  • BA in Marketing, Digital technologies or similar relevant field
  • x years of experience as a Digital Marketing Manager
  • x years of experience in developing and implementing digital marketing strategies
  • x years of hands-on experience with SEO, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

Note that this is not an exhaustive list of Digital Marketing Manager skill, qualifications and experience. Job requirements for specific Digital Marketing Manager roles may vary, depending on the industry and type of employer.

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