Director of Marketing Analytics Job Description

What is the job description of a Director of Marketing Analytics? What are the duties and responsibilities of a Director of Marketing Analytics? What does a Director of Marketing Analytics do?

Job description of a Director of Marketing Analytics

Directors of Marketing Analytics are generally responsible for setting up and managing overall marketing analytics strategies crucial for business success.

This Director of Marketing Analytics job description example includes the list of most important Director of Marketing Analytics duties and responsibilities as shown below. It can be modified to fit the specific Director of Marketing Analytics profile you're trying to fill as a recruiter or job seeker.

Director of Marketing Analytics Duties and Responsibilities

Director of Marketing Analytics job description should contain a variety of functions and roles including:

  • Plan and implement overall marketing analytics strategy
  • Define most important KPIs to track and measure
  • Define different KPIs for different channels
  • Explain and train employees on existing and new marketing analytics strategies
  • Contribute data-driven content regularly 
  • Collaborate with both front-line marketers and senior leaders
  • Forecast and develop the right strategies, campaigns, and tests to run

Director of Marketing Analytics Requirements / Skills / Qualifications

Director of Marketing Analytics job description should include these common skills and qualifications:

  • BA/BSc degree or equivalent working experience
  • x years of experience with analytic techniques, statistical modeling, and web analytics 
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Ability to extract meaningful information from data
  • Suggest action for improvement based on insights from data 
  • Expert in Microsoft Excel, and Google Analytics, at minimum
  • Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Director of Marketing Analytics starts with crafting a good job description. Use this Director of Marketing Analytics job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Director of Marketing Analytics may also reference it in preparation for the interview.