Marketing Manager job description

Job description of a Marketing Manager

Marketing Manager is a marketing professional responsible for the overall marketing performance, including reviewing budgets, implementing the marketing strategy and overseeing and supporting the marketing team members.

This Marketing Manager job description example includes the list of most important Marketing Manager duties and responsibilities as shown below. It can be modified to fit the specific Marketing Manager profile you're trying to fill as a recruiter or job seeker.

Marketing Manager Duties and Responsibilities

Marketing Manager job description should contain a variety of functions and roles including:

Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Identifying new customers.
Supporting sales and lead generation efforts.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Evaluating competitors.
Handling social media, public relation efforts, and content marketing.
Creating promotions with advertising managers.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.

Marketing Manager Requirements / Skills / Qualifications

Marketing Manager job description should include these common skills and qualifications:

B.Sc/MSc degree in Marketing or related field
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns

As a hiring manager, recruiting an ideal Marketing Manager starts with crafting a good job description. Use this Marketing Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Manager may also reference it in preparation for the interview.

Marketing Manager Job Description

Job description of a Marketing Manager

Marketing Manager Duties and Responsibilities

Marketing Manager Requirements / Skills / Qualifications

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