Customer Intelligence Manager Job Description

What is the job description of a Customer Intelligence Manager? What are the duties and responsibilities of a Customer Intelligence Manager? What does a Customer Intelligence Manager do?

Job description of a Customer Intelligence Manager

Customer Intelligence Managers are generally responsible for investigating a company's customers needs and wants as well as competitors' product and service offerings. The goal is to get an insight into buyer's preferences and stay ahead of competitors.

This Customer Intelligence Manager job description example includes the list of most important Customer Intelligence Manager duties and responsibilities as shown below. It can be modified to fit the specific Customer Intelligence Manager profile you're trying to fill as a recruiter or job seeker.

Customer Intelligence Manager Duties and Responsibilities

Customer Intelligence Manager job description should contain a variety of functions and roles including:

  • Conduct regular competitive research
  • Investigate product and service offerings of competitors
  • Compare to our offerings and do the gap analysis 
  • Conduct buyer journey research to help our team optimize our website, marketing touchpoints, and sales approach 
  • Attend events and interact with customers
  • Survey customers to get data and insights
  • Make decisions and plans depending on insights
  • Present insights to other teams and departments 

Customer Intelligence Manager Requirements / Skills / Qualifications

Customer Intelligence Manager job description should include these common skills and qualifications:

  • BA/BSc or equivalent working experience
  • X years of experience in data anlytics
  • Proficient in marketing automation
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Good understanding of web analytics
  • Past experience conducting research reports
  • Good time-management skills

As a hiring manager, recruiting an ideal Customer Intelligence Manager starts with crafting a good job description. Use this Customer Intelligence Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Customer Intelligence Manager may also reference it in preparation for the interview.