Traffic Acquisition Manager Job Description

What is the job description of a Traffic Acquisition Manager? What are the duties and responsibilities of a Traffic Acquisition Manager? What does a Traffic Acquisition Manager do?

Job description of a Traffic Acquisition Manager

Traffic Acquisition Managers are responsible for planning, developing, implementing and managing company's overall traffic acquisition strategy. They have deep knowledge of various traffic acquisition methods and tactics for improving company's online web traffic.

This Traffic Acquisition Manager job description example includes the list of most important Traffic Acquisition Manager duties and responsibilities as shown below. It can be modified to fit the specific Traffic Acquisition Manager profile you're trying to fill as a recruiter or job seeker.

Traffic Acquisition Manager Duties and Responsibilities

Traffic Acquisition Manager job description should contain a variety of functions and roles including:

  • Build, plan and implement traffic acquisition strategy
  • Identify key traffic acquisition KPIs and metrics
  • Monitor and manage online campaigns
  • Build online engagement and exposure strategy
  • Analyze keywords, web traffic, and market trends 
  • Work with growth teams
  • Track, measure and analyze user engagement and conversions
  • Track and manage multiple lead generation channels
  • Increase organic traffic
  • Perform SEO research and identifying effective content and keywords
  • Implement best Search Engine Optimization (SEO) practices and techniques
  • Prepare and present reports on marketing strategy
  • Stay up to date with latest technologies and best practices
  • Build a strong back-link acquisition strategy
  • Build relationships and networks with bloggers, journalists and industry influencers

Traffic Acquisition Manager Requirements / Skills / Qualifications

Traffic Acquisition Manager job description should include these common skills and qualifications:

  • MA in Business Administration, Marketing, or similar relevant field
  • x years of experience as a traffic Acquisition Manager or similar role
  • x years of experience in SEO, email marketing, digital marketing and Social Media 
  • Excellent organizational and time-management skills
  • Critical thinker and problem-solving skills
  • Data-driven mindset, strong analytical skills and experience in tracking relevant metrics
  • Experience with WordPress, HTML, and Google Analytics
  • Excellent communication and presentation skills

As a hiring manager, recruiting an ideal Traffic Acquisition Manager starts with crafting a good job description. Use this Traffic Acquisition Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Traffic Acquisition Manager may also reference it in preparation for the interview.