Public Relations Account Executive job description

Job description of a Public Relations Account Executive

Public relations account executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements.

A Public Relations Account Executive is the person in charge of creating, projecting, and maintaining the image of their employer or client as they want it to be perceived by the media, be it printed, broadcasted, or online.

This Public Relations Account Executive job description example includes the list of most important Public Relations Account Executive duties and responsibilities as shown below. It can be modified to fit the specific Public Relations Account Executive profile you're trying to fill as a recruiter or job seeker.

Public Relations Account Executive Duties and Responsibilities

Public Relations Account Executive job description should contain a variety of functions and roles including:

Meeting with clients to better identify their objectives and target audience and to go over their PR strategies;
Conducting market research to find out the needs, habits, and personality traits of the clients’ audiences;
Developing PR strategies and campaigns, considering their clients’ goals and opportunities, as well as their needs and budget;
Presenting proposals to clients for their review and approval;
Keeping clients up-to-date on new promotional opportunities and on the progress of their current PR campaigns by monitoring media coverage and reporting back to their clients via email, over the phone, and through presentations;
Acting as the liaison between the client and the PR agency, as well as speaking to the media and general public on their behalf; and
Managing various other elements of successful PR campaigns, such as press releases and interviews.
Ensuring their client is always depicted in the most positive way, doing damage control in cases of scandals and controversies, if necessary.
Attending networking and media events, as well as meetings with clients, suppliers, and partner organizations.
Liaising with business partners and other agencies.
Cultivating relationships and liaising with influential contacts in the press and broadcast media.
Following the activities of their client in order to adapt their image to their activities, as well as the latest industry developments

Public Relations Account Executive Requirements / Skills / Qualifications

Public Relations Account Executive job description should include these common skills and qualifications:

A bachelor’s degree in Public Relations, Communication, Journalism, Marketing, or Advertising
Outstanding creativity and sense of initiative.
The desire to ensure client satisfaction.
Excellent interpersonal and communication skills
Organizational and time management skills, ability to prioritize and plan effectively
Analytical, problem-solving, and decision-making skills
Trustworthy enough to manage sensitive/confidential information

As a hiring manager, recruiting an ideal Public Relations Account Executive starts with crafting a good job description. Use this Public Relations Account Executive job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Public Relations Account Executive may also reference it in preparation for the interview.

Public Relations Account Executive Job Description

Job description of a Public Relations Account Executive

Public Relations Account Executive Duties and Responsibilities

Public Relations Account Executive Requirements / Skills / Qualifications

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