Public Relations Executive Duties & Responsibilities

The role and function of a Public Relations Executive includes the following duties and responsibilities:

  • Plan, implement and manage public relations strategies 
  • Organize and manage various Public Relations activities 
  • Measure performance of each activity and event
  • Work with marketing team to ensure match with the corporate brand
  • Arrange and coordinate interviews
  • Research and gather opportunities for sponsorships
  • Build and maintain relationships with journalists, influencres and politicians
  • Determine KPIs for PR
  • Measure and produce reports on PR KPIs and each PR campaign
  • use different channels to optimize campaign's reach and success 
  • Stay up to date with PR and industry trends and best practices

Note that this is not an exhaustive list of Public Relations Executive duties and responsibilities. Job functions for specific Public Relations Executive roles may vary, depending on the industry and type of employer.

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