Market Research Analyst Job Description

What is the job description of a Market Research Analyst? What are the duties and responsibilities of a Market Research Analyst? What does a Market Research Analyst do?

Job description of a Market Research Analyst

A Market Research Analyst is a marketing professional specilized in collecting and assimilating data and interpreting it in order to identify changes and forecast market trends.

This Market Research Analyst job description example includes the list of most important Market Research Analyst duties and responsibilities as shown below. It can be modified to fit the specific Market Research Analyst profile you're trying to fill as a recruiter or job seeker.

Market Research Analyst Duties and Responsibilities

Market Research Analyst job description should contain a variety of functions and roles including:

  • Collect and analyze data through modern and traditional methods on consumers, competitors and the market place 
  • Devise and design qualitative and quantitative custom market research projects
  • Perform qualitative and quantitative analyses to identify opportunities for product expansion
  • Apply statistical techniques to interpret data and produce substantiated recommendations.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
  • Research competitors and compile data for benchmarking
  • Develop strong partnerships with cross-functional teams
  • Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace
  • Make recommendations for feasible methods for market penetration
  • Proactively share and present market research reports and data analysis throughout the organization

Market Research Analyst Requirements / Skills / Qualifications

Market Research Analyst job description should include these common skills and qualifications:

  • BSc. degree in Marketing or similar relevant field
  • Previous working eexperience as Market Research Analyst for [X] year(s) 
  • Oustanding communication, interpersonal and skills
  • Hands on experience with statistical software
  • Analytical aptitude and data oriented approach
  • Excellent organizational and time management skills

As a hiring manager, recruiting an ideal Market Research Analyst starts with crafting a good job description. Use this Market Research Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Market Research Analyst may also reference it in preparation for the interview.