SEO Specialist Job Description

What is the job description of a SEO Specialist? What are the duties and responsibilities of a SEO Specialist? What does a SEO Specialist do?

Job description of a SEO Specialist

A Search Engine Optimization (SEO) Expert/Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. An SEO Expert/Specialist will develop original content to include keyword or phrases that will increase traffic to a site.

They may also test and implement various search engine marketing techniques, web site layouts and advertising for search engine optimization. SEO Experts/Specialists work to increase websites visibility on Internet search engines. SEO specialists may work as consultants, helping various clients improve their websites, or in-house for a company or organization.

This SEO Specialist job description example includes the list of most important SEO Specialist duties and responsibilities as shown below. It can be modified to fit the specific SEO Specialist profile you're trying to fill as a recruiter or job seeker.

SEO Specialist Duties and Responsibilities

SEO Specialist job description should contain a variety of functions and roles including:

  • Testing various search engine marketing techniques and web designs;
  • Liaising with various clients and departments;
  • Strategizing ways to improve optimization and explaining the need for changes to an existing site;
  • Performance analysis and reporting;
  • Developing strategy for increasing in-bound traffic
  • Making the site search engine readable by working with meta tags & robots.txt files.
  • Deciding Page titles, headers, sub-headers.
  • Analyzing, reviewing and making changes to websites so they are optimized for search engines;
  • Link building
  • Studying competing websites and learning from their SEO efforts.
  • Making design changes
  • Choosing optimized domian and web page names for the website
  • Developing original content to include key phrases and effective headlines to receive increased traffic;
  • Keyword research and manipulation;
  • Page content optimization;

SEO Specialist Requirements / Skills / Qualifications

SEO Specialist job description should include these common skills and qualifications:

  • Knowledge of SEO practices.
  • Familiarity with Google Analytics and other analytic tools.
  • Excellent written communication skills.
  • Ability to multitask.

As a hiring manager, recruiting an ideal SEO Specialist starts with crafting a good job description. Use this SEO Specialist job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a SEO Specialist may also reference it in preparation for the interview.

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