Chief Marketing Officer (CMO) Job Description

What is the job description of a Chief Marketing Officer (CMO)? What are the duties and responsibilities of a Chief Marketing Officer (CMO)? What does a Chief Marketing Officer (CMO) do?

Job description of a Chief Marketing Officer (CMO)

Chief Marketing Officer's (CMO) are generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations.

This Chief Marketing Officer (CMO) job description example includes the list of most important Chief Marketing Officer (CMO) duties and responsibilities as shown below. It can be modified to fit the specific Chief Marketing Officer (CMO) profile you're trying to fill as a recruiter or job seeker.

Chief Marketing Officer (CMO) Duties and Responsibilities

Chief Marketing Officer (CMO) job description should contain a variety of functions and roles including:

  • Set marketing goals and objectives
  • Plan, implement and manage marketing strategy
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy 
  • Determine KPIs for marketing department
  • Keep the marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work with sales and development and customer success teams
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices
  • Attend marketing conferences and educational programs
  • Design, plan and execute effective marketing campaigns

Chief Marketing Officer (CMO) Requirements / Skills / Qualifications

Chief Marketing Officer (CMO) job description should include these common skills and qualifications:

  • MA in Marketing, Management or similar relevant field
  • Addition marketing certifications are a plus
  • x years experience in marketing
  • Being customer-centric
  • Excellent organizational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
  • In-depth knowledge of big data analysis
  • Regularly produce and present reports 

As a hiring manager, recruiting an ideal Chief Marketing Officer (CMO) starts with crafting a good job description. Use this Chief Marketing Officer (CMO) job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Chief Marketing Officer (CMO) may also reference it in preparation for the interview.

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