Digital Account Manager Job Description

What is the job description of a Digital Account Manager? What are the duties and responsibilities of a Digital Account Manager? What does a Digital Account Manager do?

Job description of a Digital Account Manager

Digital Account Managers are generally responsible for planning, developing and managing clients' digital strategy to improve their web presence and achieve their digital marketing goals. In addition, they are responsible for building and managing relationships with existing and potential clients.

This Digital Account Manager job description example includes the list of most important Digital Account Manager duties and responsibilities as shown below. It can be modified to fit the specific Digital Account Manager profile you're trying to fill as a recruiter or job seeker.

Digital Account Manager Duties and Responsibilities

Digital Account Manager job description should contain a variety of functions and roles including:

  • Build long-term relationships with clients 
  • Investigate and determine clients wants and needs
  • Plan and implement digital strategies for clients
  • Always work towards those goals
  • Optimize web content in order to improve SEO
  • Present and train on social media strategies to clients
  • Analyze effectiveness of digital campaigns 
  • Recommend, design and implement digital projects to increase their ROI
  • Set up a list of KPIs to track for each client
  • Prepare and present reports on their progress
  • Keep abreast with new trends in digital technology

Digital Account Manager Requirements / Skills / Qualifications

Digital Account Manager job description should include these common skills and qualifications:

  • MA in Marketing or similar relevant field
  • x years of working experience as a Digital Account Manager
  • x years of experience with SEO/SEM and CRM software
  • x years of experience in customer service 
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • x years of experience with Google Adwords campaigns
  • In-depth knowledge of online marketing tools and technology
  • Excellent understanding and knowledge of social media platforms
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

As a hiring manager, recruiting an ideal Digital Account Manager starts with crafting a good job description. Use this Digital Account Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Account Manager may also reference it in preparation for the interview.