Search Engine Marketing Specialist (SEO/SEM) job description

Job description of a Search Engine Marketing Specialist (SEO/SEM)

Search Engine Marketing Specialists (SEO/SEM) are responsible for planning, implementing and managing company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

This Search Engine Marketing Specialist (SEO/SEM) job description example includes the list of most important Search Engine Marketing Specialist (SEO/SEM) duties and responsibilities as shown below. It can be modified to fit the specific Search Engine Marketing Specialist (SEO/SEM) profile you're trying to fill as a recruiter or job seeker.

Search Engine Marketing Specialist (SEO/SEM) Duties and Responsibilities

Search Engine Marketing Specialist (SEO/SEM) job description should contain a variety of functions and roles including:

Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Work with web developers and marketing teams to properly implement SEO best practices
Stay up to date with the latest SEO and digital marketing latest trends and best practices

Search Engine Marketing Specialist (SEO/SEM) Requirements / Skills / Qualifications

Search Engine Marketing Specialist (SEO/SEM) job description should include these common skills and qualifications:

Degree in relevant quantitative fields.
x years of experience as Search Engine Marketing Specialist or similar role
x years of experience with planning and implementing a successful SEO strategy
Proven success in SEO
x years of experience web analytics, marketing, and business development
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Experience with A/B testing and other testing metrics
Knowledge of HTML, CSS, JavaScript
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on company’s success

As a hiring manager, recruiting an ideal Search Engine Marketing Specialist (SEO/SEM) starts with crafting a good job description. Use this Search Engine Marketing Specialist (SEO/SEM) job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Search Engine Marketing Specialist (SEO/SEM) may also reference it in preparation for the interview.

Search Engine Marketing Specialist (SEO/SEM) Job Description

Job description of a Search Engine Marketing Specialist (SEO/SEM)

Search Engine Marketing Specialist (SEO/SEM) Duties and Responsibilities

Search Engine Marketing Specialist (SEO/SEM) Requirements / Skills / Qualifications

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