Marketing Operations Analyst Job Description

What is the job description of a Marketing Operations Analyst? What are the duties and responsibilities of a Marketing Operations Analyst? What does a Marketing Operations Analyst do?

Job description of a Marketing Operations Analyst

Marketing Operations Analyst is a marketing professional responsible for designing and implementing new marketing processes, measuring marketing performance, and maintaining overall system functionality.

This Marketing Operations Analyst job description example includes the list of most important Marketing Operations Analyst duties and responsibilities as shown below. It can be modified to fit the specific Marketing Operations Analyst profile you're trying to fill as a recruiter or job seeker.

Marketing Operations Analyst Duties and Responsibilities

Marketing Operations Analyst job description should contain a variety of functions and roles including:

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
  • Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Present analysis and findings to a variety of audience
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
  • Monitor campaigns to optimize performance based on industry best practices
  • Provide recommendations that enhance future campaign performance and measurements
  • Develop robust KPIs and scorecards for marketing performance monitoring

Marketing Operations Analyst Requirements / Skills / Qualifications

Marketing Operations Analyst job description should include these common skills and qualifications:

  • MA in Marketing or similar relevant field
  • Previous working experience as a Marketing Operations Analyst for (x) year(s)
  • Outstanding analytical skills 
  • Hands on experience with marketing automation systems 
  • Excellent organizational and time management skills
  • Attention to details

As a hiring manager, recruiting an ideal Marketing Operations Analyst starts with crafting a good job description. Use this Marketing Operations Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Operations Analyst may also reference it in preparation for the interview.