Sales and Marketing Officer Duties & Responsibilities

The role and function of a Sales and Marketing Officer includes the following duties and responsibilities:

  • Preparing marketing and sales strategies.
  • Conducting extensive research on competitors' products and services.
  • Creating and overseeing marketing campaigns.
  • Preparing budget and time constraints.
  • Ensuring the company meets the sales targets.
  • Handling complaints of the clients.
  • Negotiating the deals with the clients.
  • Taking feedbacks from the clients.
  • Creating marketing campaigns on social media platforms.
  • Maintaining a healthy relationship with the clients.
  • Working in collaboration with the Media department.
  • Answering client’s questions in a professional manner.
  • Participating in exhibitions and conferences organized by the company.
  • Creating awareness of the products and services offered by the company.
  • Writing monthly reports on the performance of the campaigns.

Note that this is not an exhaustive list of Sales and Marketing Officer duties and responsibilities. Job functions for specific Sales and Marketing Officer roles may vary, depending on the industry and type of employer.

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