Digital Marketing Executive Job Description

What is the job description of a Digital Marketing Executive? What are the duties and responsibilities of a Digital Marketing Executive? What does a Digital Marketing Executive do?

Job description of a Digital Marketing Executive

Digital Marketing Executives are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. They are involved in the promotion of products and services through digital channels.

This Digital Marketing Executive job description example includes the list of most important Digital Marketing Executive duties and responsibilities as shown below. It can be modified to fit the specific Digital Marketing Executive profile you're trying to fill as a recruiter or job seeker.

Digital Marketing Executive Duties and Responsibilities

Digital Marketing Executive job description should contain a variety of functions and roles including:

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Digital Marketing Executive Requirements / Skills / Qualifications

Digital Marketing Executive job description should include these common skills and qualifications:

  • BSc/BA in marketing or relevant field
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills

As a hiring manager, recruiting an ideal Digital Marketing Executive starts with crafting a good job description. Use this Digital Marketing Executive job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Digital Marketing Executive may also reference it in preparation for the interview.