Product Manager Duties & Responsibilities

The role and function of a Product Manager includes the following duties and responsibilities:

  • Manage agile product development process from product management point of view
  • Develop and implement product strategies consistent with company vision
  • Develop and maintain an understanding of the product, market, and competition
  • Develop product positioning and go to market strategy
  • Collect and analyze feedback from customers, stakeholders and other teams to shape requirements, features and products
  • Work with QA engineers to create test plans
  • Serve as an in-house expert for our products and become the go-to person for all functional issues
  • Keep abreast of the goings-on in the industry
  • Make creative recommendations to expand product base and vision
  • Manage all lifecycle stages for a product from ideation through sunset, with responsibility for ensuring that deliverables are understood and releases are delivered on time.
  • Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features
  • Analyze potential partner relationships for the product and lead the effort to integrate our applications with other leading industry systems

Note that this is not an exhaustive list of Product Manager duties and responsibilities. Job functions for specific Product Manager roles may vary, depending on the industry and type of employer.