Content Creator Job Description

What is the job description of a Content Creator? What are the duties and responsibilities of a Content Creator? What does a Content Creator do?

Job description of a Content Creator

Content Creators promote companies' products and services by developing entertaining or educational material for a target audience consumption on websites, social media, marketing materials, and other platforms. 

This Content Creator job description example includes the list of most important Content Creator duties and responsibilities as shown below. It can be modified to fit the specific Content Creator profile you're trying to fill as a recruiter or job seeker.

Content Creator Duties and Responsibilities

Content Creator job description should contain a variety of functions and roles including:

  • Research on industry-related topics
  • Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
  • Utilize various digital publishing platforms to create structured drafts
  • Target content to specific audiences and focus on trending topics
  • Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.
  • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
  • Suggesting new ways to promote company offerings and to reach consumers.
  • Conduct keyword research and employ SEO best practices to optimize content
  • Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)

Content Creator Requirements / Skills / Qualifications

Content Creator job description should include these common skills and qualifications:

  • Bachelor’s degree in English, journalism, marketing, or a related field
  • Experience uploading content to various content management systems such as WordPress, Joomla, Drupal, Shopify, Wix, XSitePro etc.
  • Experience creating strong, engaging content.
  • Strong listening and communication skills.
  • The capacity to work independently and collaboratively.
  • Ability to work efficiently without compromising quality or accuracy.
  • An understanding of SEO best practices.
  • Demonstrated excellence in writing, proofreading, and editing.
  • Excellent research, organizational, and time management skills.

As a hiring manager, recruiting an ideal Content Creator starts with crafting a good job description. Use this Content Creator job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Content Creator may also reference it in preparation for the interview.