Chief Marketing Officer (CMO) Duties & Responsibilities

The role and function of a Chief Marketing Officer (CMO) includes the following duties and responsibilities:

  • Set marketing goals and objectives
  • Plan, implement and manage marketing strategy
  • Contribute to the overall growth of the company
  • Review and manage content marketing strategy 
  • Determine KPIs for marketing department
  • Keep the marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work with sales and development and customer success teams
  • Create and present the annual marketing plan and strategy
  • Use data and reports to make evidence-based decisions
  • Analyze company's marketing strategy and suggest improvements
  • Stay up to date with the latest technology
  • Stay up to date with the latest best practices
  • Attend marketing conferences and educational programs
  • Design, plan and execute effective marketing campaigns

Note that this is not an exhaustive list of Chief Marketing Officer (CMO) duties and responsibilities. Job functions for specific Chief Marketing Officer (CMO) roles may vary, depending on the industry and type of employer.

Related

Chief Marketing Officer (CMO) Job description

Chief Marketing Officer (CMO) Salary in Nigeria

Chief Marketing Officer (CMO) Interview questions

Chief Marketing Officer (CMO) Cover letter

Chief Marketing Officer (CMO) CV

Chief Marketing Officer (CMO) Jobs in Nigeria

Similar job descriptions

Blogger job description

Channel Marketing Manager job description

Digital Marketing Director job description

Digital Media Specialist job description

Director of Marketing Analytics job description

Presenter job description

Outreach and Partnerships Manager job description

Digital Marketing Strategist job description

Public Relations Assistant job description

Marketing Consultant job description

Public Relations Specialist job description

Digital Account Manager job description

Web Editor job description

Media Buyer job description

Marketer job description

Community Manager job description

Content Manager job description

Content Developer job description

Marketing Intern job description

Content Editor job description