Social Media Strategist Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Strategist:

  • Degree in Marketing or similar relevant field
  • x years of experience as a Social Media Strategist or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Practical knowledge  of SEO and web traffic metrics
  • Critical thinker and problem-solving skills
  • Team player
  • Good organizational and time-management skills
  • Great interpersonal and communication skills
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design
  • Outstanding multitasking skills

Note that this is not an exhaustive list of Social Media Strategist skill, qualifications and experience. Job requirements for specific Social Media Strategist roles may vary, depending on the industry and type of employer.