SEO Analyst Duties & Responsibilities

The role and function of a SEO Analyst includes the following duties and responsibilities:

  • Conducting keyword research using dedicated software, and generating new keyword ideas.
  • Analyzing website and social media pages, then making recommendations for improvement.
  • Monitoring website traffic, search results, and developing strategies.
  • Generating content ideas and delegating these to the team.
  • Managing paid search campaigns.
  • Keeping up to date with new trends and best SEO practices.
  • Overseeing content creation and offering suggestions.
  • Updating outdated content.
  • Optimizing pages for desktop, tablet, and mobile use.
  • Developing link-building strategies.

Note that this is not an exhaustive list of SEO Analyst duties and responsibilities. Job functions for specific SEO Analyst roles may vary, depending on the industry and type of employer.

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