Search Engine Marketing Specialist (SEO/SEM) Duties & Responsibilities

The role and function of a Search Engine Marketing Specialist (SEO/SEM) includes the following duties and responsibilities:

  • Plan, develop and implement our SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEO best practices
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices

Note that this is not an exhaustive list of Search Engine Marketing Specialist (SEO/SEM) duties and responsibilities. Job functions for specific Search Engine Marketing Specialist (SEO/SEM) roles may vary, depending on the industry and type of employer.

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