Search Engine Marketing Specialist (SEO/SEM) CV Sample

Objective

Results-driven Search Engine Marketing Specialist with 5+ years of experience in developing and implementing effective SEO/SEM strategies. Skilled in optimizing website performance, increasing organic traffic, and improving search engine rankings. Seeking a challenging position to utilize my expertise and contribute to the success of a dynamic organization.

Education

Bachelor of Science in Computer Science, University of Lagos, Nigeria (2010-2014)

Master of Business Administration (MBA), Lagos Business School, Nigeria (2016-2018)

Professional Experience

Search Engine Marketing Specialist, XYZ Digital Agency, Lagos, Nigeria (2018-present)

• Develop and execute SEO/SEM strategies to drive organic traffic and improve search engine rankings for clients.
• Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization.
• Create and optimize landing pages, meta tags, and website content to improve relevancy and user experience.
• Manage PPC campaigns on Google AdWords and Bing Ads, including keyword selection, ad copy creation, and bid management.
• Analyze campaign performance using Google Analytics and other SEO/SEM tools, and provide actionable insights and recommendations.
• Collaborate with cross-functional teams, including web developers, content writers, and graphic designers, to implement SEO best practices and improve website performance.
• Stay up-to-date with industry trends and algorithm updates to ensure compliance and maximize SEO/SEM effectiveness.

SEO Specialist, ABC Marketing Agency, Lagos, Nigeria (2014-2018)

• Managed SEO campaigns for clients across various industries, resulting in significant increases in organic traffic and search engine rankings.
• Conducted on-page and off-page optimization, including link building, content optimization, and technical SEO improvements.
• Performed regular website audits to identify and resolve issues affecting search engine visibility and user experience.
• Monitored and reported on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates.
• Collaborated with content writers to develop SEO-friendly content strategies and optimize existing website content.
• Implemented local SEO strategies to improve visibility for clients targeting specific geographic locations.

Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Analytics
• Google AdWords
• Bing Ads
• Keyword Research
• Competitor Analysis
• Website Auditing
• On-Page Optimization
• Off-Page Optimization
• Link Building
• Content Optimization
• Technical SEO
• HTML/CSS
• Project Management
• Analytical Thinking
• Problem Solving
• Communication Skills

Certifications

• Google Ads Certification
• Google Analytics Individual Qualification
• HubSpot Inbound Marketing Certification

References

Available upon request