Content Manager Job Description

What is the job description of a Content Manager? What are the duties and responsibilities of a Content Manager? What does a Content Manager do?

Job description of a Content Manager

Content Managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, managing a content team, growing an online community and tracking that community's growth, among other duties.

This Content Manager job description example includes the list of most important Content Manager duties and responsibilities as shown below. It can be modified to fit the specific Content Manager profile you're trying to fill as a recruiter or job seeker.

Content Manager Duties and Responsibilities

Content Manager job description should contain a variety of functions and roles including:

  • Writing, editing and proofreading content.
  • Managing a content team consisting of writers, graphic designers, videographers, etc.
  • Formulating a cross-platform content strategy.
  • Brainstorm with team members to develop new ideas.
  • Build a following on social media.
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Manage content across all platforms, including email and social media.

Content Manager Requirements / Skills / Qualifications

Content Manager job description should include these common skills and qualifications:

  • Bachelor's Degree in Communications, Journalism, English or related field.
  • Experience in a similar role.
  • Adept at keyword placement and SEO best practices.
  • Excellent written and verbal communication skills.
  • Creativity and the ability to develop original content.
  • Ability to develop content that provokes engagement.
  • Strong leadership qualities.
  • Highly computer literate and advanced knowledge of HTML.
  • Proficiency with popular content management systems.
  • Experience with social media management.

As a hiring manager, recruiting an ideal Content Manager starts with crafting a good job description. Use this Content Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Content Manager may also reference it in preparation for the interview.

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