Recruitment Marketing Specialist Duties & Responsibilities
The role and function of a Recruitment Marketing Specialist includes the following duties and responsibilities:
- Plan and implement a recruitment marketing and employer branding strategy to attract high-quality applicants
- Plan and manage recruitment media campaigns and newsletters
- Track, measure and report on campaign results
- Oversee company’s career site and suggest improvements
- Create engaging job descriptions
- Identify the tactics and platforms that will be most effective in reaching a specified target audience
- Create and implement strategies for building a talent network/talent community
- Communicate regularly with HR department to get a clear view of company’s hiring needs and organizational goals
- Work closely with HR department to develop creative ways for addressing recruitment challenges
- Suggest new ideas for improving candidate experience and engagement
- Research marketing and advertising trends in the staffing industry
- Keep abreast of new trends in social media channels
- Design and plan recruiting events
- Serve as brand ambassador at various events, like career fairs or on-campus recruiting events
- Generate monthly updates for company’s leadership about upcoming recruitment marketing initiatives
- Create monthly reports on key recruitment marketing metrics
Note that this is not an exhaustive list of Recruitment Marketing Specialist duties and responsibilities. Job functions for specific Recruitment Marketing Specialist roles may vary, depending on the industry and type of employer.