Media Coordinator Duties & Responsibilities

The role and function of a Media Coordinator includes the following duties and responsibilities:

  • Identify press opportunities through evolving issues.
  • Develop content for broadcast, print and online distribution channels.
  • Negotiate with media channels to close competitive deals.
  • Monitor all campaigns, and report on results.
  • Create and manage the organization’s social media profile and presence.
  • Promote additional projects to support new product launches.
  • Build long-term relationships with media houses.
  • Appropriately manage the organization’s media budget.
  • Ensure that key messages align with vital business strategies.
  • Serve as the organization’s media liaison and formal spokesperson.
  • Facilitate press conferences and briefings.
  • Scan media marketplace to keep up-to-date on the latest media trends.

Note that this is not an exhaustive list of Media Coordinator duties and responsibilities. Job functions for specific Media Coordinator roles may vary, depending on the industry and type of employer.

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