Director of Marketing Analytics Duties & Responsibilities

The role and function of a Director of Marketing Analytics includes the following duties and responsibilities:

  • Plan and implement overall marketing analytics strategy
  • Define most important KPIs to track and measure
  • Define different KPIs for different channels
  • Explain and train employees on existing and new marketing analytics strategies
  • Contribute data-driven content regularly 
  • Collaborate with both front-line marketers and senior leaders
  • Forecast and develop the right strategies, campaigns, and tests to run

Note that this is not an exhaustive list of Director of Marketing Analytics duties and responsibilities. Job functions for specific Director of Marketing Analytics roles may vary, depending on the industry and type of employer.

Related

Director of Marketing Analytics Job description

Director of Marketing Analytics Salary in Nigeria

Director of Marketing Analytics Interview questions

Director of Marketing Analytics Cover letter

Director of Marketing Analytics CV

Similar job descriptions

Media Coordinator job description

Marketing Specialist job description

Market Research Analyst job description

Digital Marketing Strategist job description

Inbound Marketing Manager job description

Public Relations Manager job description

Marketing Growth Hacker job description

Blogger job description

Public Relations Assistant job description

Marketing Director job description

Digital Marketing Executive job description

Product Analyst job description

Conversion Optimization Specialist job description

Marketing Intern job description

Public Relations Officer job description

Marketing Operations Analyst job description

Marketing Executive job description

Chief Marketing Officer (CMO) job description

Market Researcher job description

Channel Marketing Manager job description