Content Writer Duties & Responsibilities

The role and function of a Content Writer includes the following duties and responsibilities:

  • Conducting in-depth research on industry-related topics in order to develop original content.
  • Developing content for blogs, articles, product descriptions, social media, and the company website.
  • Assisting the marketing team in developing content for advertising campaigns.
  • Conducting keyword research and using SEO best practices to increase traffic to the company website.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Identifying customers’ needs and recommending new content to address gaps in the company's current content.
  • Proofreading content for errors and inconsistencies.
  • Editing and polishing existing content to improve readability.

Note that this is not an exhaustive list of Content Writer duties and responsibilities. Job functions for specific Content Writer roles may vary, depending on the industry and type of employer.