Sales Assistant Duties & Responsibilities

The role and function of a Sales Assistant includes the following duties and responsibilities:

  • Ensure high levels of customer satisfaction through excellent sales service
  • Maintain outstanding store condition and visual merchandising standards
  • Maintain a fully stocked store
  • Manage point-of-sale processes
  • Actively involve in the receiving of new shipments
  • Keep up to date with product information
  • Accurately describe product features and benefits
  • Ascertain customers’ needs and wants
  • Recommend and display items that match customer needs
  • Welcome and greet customers
  • Follow all companies policies and procedures

Note that this is not an exhaustive list of Sales Assistant duties and responsibilities. Job functions for specific Sales Assistant roles may vary, depending on the industry and type of employer.

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