Retail Manager Duties & Responsibilities

The role and function of a Retail Manager includes the following duties and responsibilities:

  • Dealing with customer queries and complaints ensuring compliance with health and safety legislation
  • Preparing promotional materials and displays.
  • Promoting and marketing the business
  • Recruiting, training, supervising and appraising staff
  • Managing budgets
  • Maintaining statistical and financial records
  • Planning
  • Overseeing pricing and stock control
  • Maximising profitability and meeting sales targets

Note that this is not an exhaustive list of Retail Manager duties and responsibilities. Job functions for specific Retail Manager roles may vary, depending on the industry and type of employer.

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