Media Planner Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Media Planner:

  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 3 years’ experience as a media planner or similar role.
  • Exceptional communication and presentation skills.
  • Must be able to work well within a team.
  • Excellent knowledge of analytics tools and campaign evaluation metrics.
  • An analytical mind with a creative eye.

Note that this is not an exhaustive list of Media Planner skill, qualifications and experience. Job requirements for specific Media Planner roles may vary, depending on the industry and type of employer.

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