Media Buyer Duties & Responsibilities

The role and function of a Media Buyer includes the following duties and responsibilities:

  • Help identify target audiences and plan media campaigns
  • Compare and negotiate rates, ad space and airtime
  • Optimize plans and budgets according to the best media mix
  • Ensure they get the best airtime slots.
  • Prepare schedules and adjust when needed
  • Experiment with new platforms and channels
  • Ensure ads are creative and displayed appropriately
  • Monitor costs and return on investment (ROI)
  • Report to clients and build long-term relationships

Note that this is not an exhaustive list of Media Buyer duties and responsibilities. Job functions for specific Media Buyer roles may vary, depending on the industry and type of employer.

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